Warby Parker: Training

Hey everyone,

My name is Lennie Zhu, and this is my second time writing for this blog. Last time I was at the luxury brand Jil Sander, but this year I'm a few blocks over, working on shaking things up at the fashion world's revolutionary eyewear startup, Warby Parker.

I had my first day at Warby Parker yesterday. So far, my work has consisted mostly of customer experience training and listening to various branch heads present on the history and functions of their departments. While this process of employee culturization and orientation is fairly standard among most companies, I have been continuously awed by the amount of depth and passion that I have seen in every single presentation here at Warby. It is clear that the company places vast importance upon educating every single employee about the operations and long term vision of the company.

Within 2 short days, I have had the opportunity to watch fascinating presentations about everything from Warby's independent manufacturing process to specific branding initiatives to how to read glasses prescriptions. Throughout all of these talks, two things have stood out for me: (1) Warby's culture pervades everything- everything- that its employees do, and (2) Warby is a truly modern retail company.

In the first talk, we learned about the company's core values; namely, Warby Parker believes that its employees should take their work seriously, but never take themselves seriously. Beyond that, the company seeks to be a "Good Company" that infuses social good into all of its everyday processes. This is apparent in everything from the way it communicates with its customers ("kill them with kindness") to its nonprofit partnerships, B Corp certification, and Buy a Pair, Give a Pair program, to its carbon neutral materials. I have never before encountered a company that has so successfully integrated these values into its basic structure. The result is that Warby's employees approach their work with a highly positive, yet humble attitude, and also treat one another with the utmost kindness and understanding.

Secondly, I am incredibly impressed by the number of creative and modern solutions the company is constantly finding for its problems. For example, the company has been selling glasses through a truly multichannel platform that includes its website, showrooms, partnerships with pre-exisitng boutiques, its brick-and-mortar flagship stores, kiosks in the Standard Hotel, and bicycle baskets filled with glasses at Art Basel. Additionally, the company leverages technology seamlessly in its business model in a way that no other retail company currently does. It uses Youtube videos to respond to customer tweets, has virtual try-on tools on its website, and uses new age technologies to track customer shopping patterns in its new brick and mortar stores. There has also been talk of incorporating 3D printing into the production model.

With each new presentation, I become more and more confident that I am working at a company that has an unbelievably bright future. That confidence was further boosted by my visit to the company's visually stunning flagship store in Soho, which is pictured below:

Within the next weeks, I will continue to train, learn, and hopefully get started on my summer projects! I'll keep you updated throughout all of those adventures- I am sure that I'll have a lot to share with you all. Until then, take care!

Best,
Lennie

Jil Sander: Details, Details, Details

I have heard it said that fashion exists in the details. She who spoke these words was no doubt referring to a shiny set of buttons or a fine example of meticulous tailoring, but I saw evidence of this in everything I did this past summer. It made no difference whether I was dressing a model during Market Week or learning how to enter an order into one of our many processing systems; a tiny slip up could turn out to be a bonafide catastrophe, while careful attention invariably contributed to success.

The first example I mentioned was Market Week, so let me expand upon that. If there is any time during a fashion internship that can be complained about (excluding Fashion Week, which is a whole other mess), it is Market Week. Needless to say, things get hectic with 7 picky clients coming in each day- most of their sessions overlapping as they struggle to extend their stays far beyond their alotted hours- 2 entire floors of collections to wade through, 4 demanding account executives giving orders, and 4 lanky models, 2 dressers, and 2 interns crammed into a 5 by 7 foot room, throwing clothing on and off and frantically rushing to return items to clients and their proper racks. And yet, still, the most important part in all of this was my ability to carefully tie a dress in just the right way, to walk serenely into the showroom with head held high, and with no more than three garments daintily dangling from my right hand.

No one stressed this more than our very capable Vice President, Laura Vazquez. I always loved watching her handle the madness, for not only did she never slip up, she was always on the lookout for what more she could do. Whenever a model came back from a client, she would ask, "Did they like that? Ah, just the top?" and then she would be off in a flash to grab three more tops that complimented the last. Being able to arrange the order of the looks that went out to our clients resulted in much more successful sales and also groomed Jil's reputation for meticulousness. As a luxury brand, this careful attention to detail is not just appreciated, but demanded by our clients. If they noticed that our racks were not perfectly organized, and if every hanger were not facing the same direction and evenly spaced, we would hear snide comments. These comments did not bode well for sales, so we were trained to stay alert for them always, and to immediately correct any such issues.

I learned this same lesson during the administrative portion of my internship, but for a very different reason. At the beginning of my internship, I worked, for the most part, under the womenswear account executive, Sara. She did her work confidently and efficiently, so whenever she would airily wave me over to teach me how to complete a certain task, she would preface with, "You don't really need to know how to do this because it's my job, but..." Regardless of her disclaimers though, I always tried to pay attention- and did that ever pay off. 3 short weeks later, Sara suddenly announced that she was leaving Jil, leaving us scrambling to cover her responsibilities. Nick, our menswear account executive, did his best to take over her job, but the next thing we knew, he was flying off to Milan for Men's Market Week. That left me and my fellow intern at the helm. We had to figure out everything- from the proper process for checking out samples to PR companies, to entering orders and locating credit information. We had help from a few others in the office, but there was much that even they didn't know. If I had taken Sara at her word and hadn't listened as closely during her "unnecessary" explanations, I can't even imagine what would have happened. Entering even one number incorrectly in an order, let alone larger errors such as entering them into the wrong system or labeling them with the wrong delivery date, can cause disasters for production and muddle relations with customers.

While it may sound like this demand for perfection was a strain on us all (and I won't deny that it was), I never resented it. In fact, I think that it is the sole reason why, not just Jil, but any company is able to rise up in the world. Learning to perfect our branding, understand each quirk of our customers, and perform our duties without error are imperative to success.

In fashion, a boldly colored zipper can make a boot this season's hot item, and a higher threadcount can upgrade a suit from an insurance broker's Wednesday-wear to His Majesty Prince William's wedding attire. No one appreciates a slob, so you can bet that when my boss complained that I hadn't turned up the collar of a blouse at just the right angle, I did not look at her like she had lost her mind. I sucked it up and got it right the next time.

-Lennie Zhu

End of Summer - My Takeaways

Woo! The end of the summer is finally here! Who would have known it would go that quickly! I figure as my final entry to this blog, I should probably give an overview of the projects I completed and worked on this summer.

Press Project

· Task: Create press pages for 2000-2011 through the company's website editor

◦ Actually able to teach myself the editing software, gained sufficient knowledge of the editor by the end of the summer.

◦ Serious discipline and patience in uploading and converting press files.

◦ Knowledge about the type of advertisement that Alchimie has received over the years>> comprehensive view of how the brand has grown.

◦ Expanded my knowledge of blogging as a movement, I wasn't aware that blogs were so prevalent and so influential.

Beauty Research

◦ Task: Compile relevant beauty industry news in a document, sent them out to all company team members and keep tracking of pricing of our products sold on various retail websites.

▪ Continuously updated on industry news.

▪ Experience in reading through a plethora of information and compiling key information. Practice in deciding what stories are more interesting and hard-hitting, good for a future in PR.

▪ Reminded me of things I learned in my economics and business policy classes my freshman year and the power of pricing on a company's image and profits.

Showroom Appearance

· Task: short term project in reorganizing the appearance of the showroom shelves

◦ Adding more of an aesthetically simplistic feel to the showroom.

◦ I got a better understanding the power of merchandising and understanding that the way you display your product can have a powerful impact on profits and perception of that product.

Social Media

◦ Task: Update Alchimie foursquare account and implement trial specials to increase showroom walk-in traffic.

▪ Learned even more that social media is integral in any business' development in this day and age.

QR codes

◦ Task: research the use of QR codes and brainstorm ways to make them useful to Alchimie

▪ Created a free QR code that is now found in all Alchimie email signatures that links people to the facebook like page. The code will soon be turned into a window decal to be displayed in the showroom.

▪ QR codes are up and coming and are another form of quick relatively cheap advertising. I had never head of them before but I find them wildly interesting, especially the way various fashion brands are implementing them.

General Internship Take-Aways:

It was incredibly amazing to learn the ins and outs of a very small business, learning what type of team member dynamics, business principles, work ethic, and determination it takes to keep a business afloat in this economy. I found it refreshing to have appointed tasks every day rather than trying to create my own schedule as I had to in other internships. I found that professionalism is a character trait that I have been trying to build since I got to college and is definitely something I was able to expand upon while at Alchimie. I learned how to appropriately word emails , answer the phone properly, initiate ideas and get my messages across clearly.

At our initial meeting in the beginning of the summer, Ada's advice for me was to try and do before asking. Meaning that I would try and gather all the information I needed on a topic, mull it over, do until I couldn't anymore, and then, only at that point, ask for assistance. In essence, Ada was pushing me to be more self-reliant, which is a trait that will undoubtedly assist me in further internships, and even more generally, in life. I learned the value of minimizing the number of back and forth emails by including all the information necessary in one email with a suggestion on how to proceed so that the reader of the email knew all they needed in order to respond appropriately and quickly. All in efforts to increase productivity.

I learned a lot about showroom and business space etiquette, how to keep the workspace orderly and conducive to company success. I also learned a lot about the family aspect of Alchimie, the strong effort to “keep it in the family”, with monthly global conference calls, our meeting with Ada's mother, Barbara earlier in the summer, weekly highlights, US team conference calls; all in an effort to keep every member of the team well connected and well updated despite the vast distances between them.

Being a sophomore in college, I'm still trying to figure out what my career path will be and what industry it will be in, and this internship gave me a wealth of knowledge about the beauty/skincare industries, and I feel like they may be industries that I would like to be involved in in the future, or at least learn more about.

I so greatly appreciate all that Ada, Kate and the whole Alchimie team have done for me this summer. It has been an invaluable experience and I will certainly be keeping in touch for years to come!

-Nanette Nunu

LF USA: Overall Intern Experience

My experience at Li & Fung was very different from what I expected. I decided to intern there in production because it was a part of the business I knew nothing about and what better place to learn about it than at the biggest sourcing company in the world? Since my internship was at LF USA, Li & Fung’s American wholesale subsidiary, I also ended up learning a lot about sales, design, product development (especially private label and proprietary), and brand management. It was very interesting to gain a better understanding of a company primarily built on acquisitions of smaller apparel manufacturers and the way in which companies that fall under the LF USA interact with one another. For instance, companies such as Oxford and Regatta or Kids Headquarters and the recently acquired Fishman & Tobin are still direct competitors even though they are now technically part of one company.

Overall, it was a great learning experience, especially because of the way the internship was structured. Apart from day-to-day work within each one of our divisions, interns were assigned groups of ten and given a project which we later presented to top executives at the company. My team’s project was on e-commerce, and more specifically on how LF USA can expand its online business. Learning about this growing, exciting part of the marketplace definitely influenced my career decisions moving forward. While I’ve learned that online commerce (as any retail) is hard to get right, I’ve also realized that there are still massive amounts of opportunity and innovation on the e-commerce horizon, and that I would really love to be a part of it in the future!

If you have any interest in reading up more on what other Li & Fung interns had to say about the program, check out The Future of Fashion blog sponsored by Fashion Scholarship Fund (which is how most of us were connected to LF in the first place!).

xx,

Marlena

Hello Everyone + Free Love

Hello, all!

Lennie speaking. I certainly have a lot to say about this past summer and my work at Jil Sander, and I must apologize for taking so long to finally get it together! On the plus side, now that my internship has ended, I’ll hopefully be able to more clearly articulate everything I’ve learned over the course of this long summer.

Last Friday was my final day at Jil, and as I bid my coworkers goodbye, I was struck by the ease with which I found myself embracing them and giving heartfelt promises to keep in contact. I still remember my tense first day; I had gotten to work early, at 8:45AM, eager to make a good first impression. Instead, my plan backfired on me. I crept into the building behind a distinguished looking gentleman who did not greet me (he turned out to be one of my higher up bosses- Mark Winrow, Jil Sander America’s Director of Sales). He no doubt felt just as nonplussed at seeing this strange, unfamiliar face in his home as I felt at entering this unfamiliar, stark white lair. When I reached the office, the account executives whom I had been recruited by had not yet arrived. The kind secretary that I introduced myself to had heard nothing about a new intern arriving that day, but she made me a cup of coffee anyway. By the time Nick and Sara, my supervisors and the Account Executives of Menswear and Womenswear respectively, reached the office and rescued me from my somewhat disorienting anonymity, I had resolved to impose myself helpfully upon every person in the office throughout my internship. By the end of it, I wanted everyone to not only know my name, but also remember me as “that really, really enthusiastic intern that did everything.” 

I do believe that I managed to make that resolution come true. In my time at Jil, I completed major projects with almost every person in our office and in every branch of the company, including accounting, public relations, operations, client services, and product development. What I would like to chalk this up to, as my official responsibilities had at first been to simply oversee administrative tasks and help with order entry, are constant curiosity, openly seeking out tasks from employees other than my direct bosses, and simply making sure that I was always in the right place at the right time.

Out of everything that I have gained from these experiences, I think this has been the most important lesson. Because the different branches in a fashion brand’s office do such vastly different things, there generally is not much interaction between them. This is often a very negative thing, as it takes away from each worker’s ability to comprehend the usefulness of what he or she is doing. So I made it my personal goal to blatantly ignore the divisions between departments and make myself available to all of them. This was the best possible thing I could have done, as I believe that it not only exposed me to the various goings on of the company, but also allowed me to raise awareness between departments about what was happening in other parts of the Jil world, if only vaguely.

I’ll go into more detail about the different projects I worked on in later posts- I know all you readers are busy bees! So until next time, I’ll bid you adieu, and work on stemming the huge floods of words that I always inevitably produce whenever I write….

Best,

Lennie

My Final Monday

Monday morning, on the train, and I can hardly believe this is my last week at Marc Jacobs. If you had told me, May 31st, on that 7:21 train, that this internship would fly by this fast, would have been hard pressed to believe you. I am happy to say, though, that I have gotten so much more out of this experience than I ever thought I would.

First off, I have to admit that I have such a heightened respect for people who commute everyday to and from New York. They are a dedicated bunch who put up with the daily struggle and, more often than not, the unexpected delay. If the situation ever arose where I had to do this on a daily basis, I know I could; but for now, thank goodness it was only for 12 weeks.

I also have a whole new outlook on the fashion industry as a whole. Being a newcomer to the world of retail, I never looked much past the designers themselves. Besides, that's the most glamourous part anyways, isn't it?  But being behind the scenes in the business department at Marc has shown me that the key players are sometimes the women behind the computer screens, scrambling to come up with assortment plans for their next meeting with Imagine X Department Store in Hong Kong. And being able to participate in this, even though it might seem to them like everyday tasks, was an awesome experience for me. Not to go without mention, these business department women are also quite the fashionistas. I didn't meet one person at Marc who didn't have a passion for the brand.

With that being said, this leads me to my last revelation of this final Monday. On my way out of the office on Friday I snapped this picture:

This might seem like just a bunch of sewing machines older than the ones you used in your middle school home-ec class, and in fact, they probably are. But these oldies but goodies reminded me that fashion and retail are living, breathing entities. They are constantly changing, and deserve that much respect at least, from every department, client, and customer. Those bolts of fabric leaning casually against the wall are waiting to be turned into next season's hit bag. Those boxes of thread next to the business departments binder supply will be used later to tailor that dress for Sarah Jessica Parker so she looks smashing in August's photo shoot for Vogue. And who knows, maybe she'll love the dress so much she'll walk off the set with it.  Talk about merchandise marketing right there. (I'm pretty sure this actually happened. Perks of sharing a room with part of the logistics team).

I'm about to pull into Newark and switch to the PATH where things can get pretty hairy in terms of iPad typing. But there are so many more things I want to talk about, now that I can look back on this summer as a whole, so expect some more posts soon!

Brand Development Is Always Good

So two weeks ago Kate, our executive assistant and our CEO Ada went on an off-site with our PR girl who came down from New York. The Purpose of the off-site was to brainstorm idea for brand growth and transformation. They talked about ideas for new products, expanding the team, price regulation, showroom redesigning, board of director changes, etc. I was briefed on all of this yesterday(Tuesday) at a follow-up brand development meeting that included my opinions on all the subjects that they touched at their off-site. As an outsider opinion, by outsider I mean someone not directly involved in the beauty industry, my opinion was valued, even more so because I'm a business student and a younger fresher perspective.

When I first found out that I had to give input and suggestions at the meeting, I was a little nervous because I was thinking, what do I, little administrative intern, only one year of Wharton under my belt know about brand growth? Thankfully the day before the meeting I went to a Penn in Washington event a PR company in DC, Glover Park Group. I got to spend some time speaking with a woman from another company, The Harbour Group, who I always able to bounce ideas off of, and ask her questions about advertising and the different ways to increase awareness for a company. I noted everything she said and shared that with my coworkers at the development meeting. Those ideas in combination to the more creative ones I had about ways to maximize showroom space and revamping its appearance were noted by our CEO and are being considered. It makes me so happy, I felt like I had some power in determining the future of the company. It was great, I really hope that even after I'm gone, they implement the wide variety of ideas that were brought up at the off-site and the in-house meeting. There were some really great ideas that I think can set the company up for great successes and another profitable 10 years.

Whoa, one month left at my internship? One month till I'm back in Philly? Where has the summer gone?

In other news, I think I've decided that I'm going to declare concentrations in Marketing and Retail, I was debating retail over communications, but I think retail is more in my wavelength, I'd like to do more work in merchandising and brand management in the future. So, retail it is!

Weeks 7 & 8: Final Weeks

I can't believe the internship is winding down. Last week the interns presented their final projects that we'd been working on all summer. There were a wide variety of presentations, ranging from Holiday 2012 ornaments, to most purchased styles and brands by international customers. I presented the work that I had done on our partnership with NBC.

We're really excited about the partnership because it touches on so many of the important aspects of Bloomingdale's brand strategy: (1) an omni-channel experience (there are many different platforms involved in the campaign - in-store, social media, mobile applications, television, catalogues, etc.), (2) full-line departments (the shows we're promoting with NBC relate to a wide range of customers and areas, not just one demographic), and lastly, (3) a playful and contemporary interaction with Bloomingdale's (this is the core idea within the partnership which you'll soon discover in the fall!)

This week I've worked on finishing up our sweepstakes at the one-year anniversary celebration for our Santa Monica door. Customers will be given tags with bar codes on them that they can bring into the store and swipe at a machine in the cosmetics department. Every person who swipes will win one of many prizes: several different denominations of Bloomingdale's bMoney (including $100 and $500), certificates to save money on a Dahon bicycle/accessory, or a FREE Dahon folding bicycle. It doesn't sound like a huge project, but I've handled it all by myself and it's exciting to be productive and self-sufficient, having sole discretion.

The last couple of things left for us are a Meet & Greet with Mike Gould, CEO of Bloomingdale's, and an End of Program Reception at Le Train Bleu in the 59th St. store. I've grown close with my supervisors and will definitely be sad to finish up. I was lucky to be a part of this program, have such a wide variety of experiences, and get to know so many different people.

Thanks for keeping up with the blog! It was my first blog ever :)

Happy summer,

Keri

Target Week 5 & 6

My summer internship at Target is in full swing! Here's some highlights from the past two weeks:

Last Wednesday, all ~400 Target interns went to a Twins Game at the brand-new Target Field in Minneapolis. Here I am below with two of my teammates, Kelsey & Beverly, in our Twins gear:

Earlier that morning, we met with a VP of Food Strategy and presented our project findings to date. Today, we presented a first draft of a couple of our deliverables to the Merchandise Planning Director for Produce. It is really cool to get exposure to such a high-level executives at the company, and they let our team of four interns run both meetings! We are presenting our final product to the entire perishables division in 2.5 weeks, and we are definitely excited to see how it all comes together!

Last Thursday, we attended a "forecast prep" meeting for our department - all of the buyers and business analysts in produce discussed the department's performance for the past two months, and their plans for promotions and other strategy for the next two months. This Tuesday, we attended the forecast meeting with our merchandise planning director and division head, and got to hear the discussion of important strategic and financial objectives for Produce for August and September.

This week was Restaurant Week in Minneapolis, and I completely fell for the marketing ploy, going to 3 fantastic restaurants for their prix fixe menus in the last week. I had some incredible Italian food at D'Amico Kitchen on Tuesday, seafood at Seven Steakhouse + Sushi on Wednesday, and today our Produce team went to lunch at Firelake Grill.

I am always on a mission to find interesting volunteer work, and on Tuesday nights I am teaching an ESL class at the English Learning Center in South Minneapolis. This morning, the all of the Target interns spent a few hours assembling donated Target furniture for Bridging, a local non-profit. On Sunday, I'm volunteering with a few friends at the Minneapolis Aquatennial on Lake Calhoun - more details to come!

Week 5: The October Pink Book

Hello again!

Things have been pretty hectic for me the last week. Unfortunately, the account executive in charge of our October Pink Catalogue (for Breast Cancer Awareness month) is out on a family emergency and I've kind of taken over her role. This involves compiling all of the images that will go in the catalogue that are not being photographed by our creative team, ironing out any issues with partners, and answering any questions that the publishers and their layout designers may have. Because this responsibility came very quickly (and wasn't really meant for me to do alone) I've been learning a lot at a rapid pace.

There are several projects within the Pink Book that I've taken on. One is getting national advertisements from our vendors who purchased space and are making a contribution to the BCRF. I have to go through our buyers that handle these vendors in the cosmetics, shoes, RTW, and intimates departments. It's tough because I'm waiting on the buyers who are waiting on the vendors, who are waiting on the graphic designers, who are waiting on the photographers, etc. etc. I also have to be sure that all of these photos meet the size, resolution, and logo specifications. You'd be surprised how little people know about "high res" and "dpi." I barely do! I just say it and hope they know what I mean.

Another area is dealing with restaurants and special promotions they're offering during the month of October to be mentioned in the book. I've worked with the restaurants to come up with pink-related offers (e.g. cupcake, cocktail, yogurt) that will donate a certain amount to the BCRF for every one ordered. It's difficult because the VP of Marketing doesn't want overlapping offers, i.e. three cupcakes from different restaurants. So I've had to negotiate with the different chefs and executive assistants about what they're offering. Everyone wants to make cupcakes! Next the food and drinks have to be photographed and even though the restaurants have all done it for us, the page designers are frequently not happy with the image. The director of photography has set up a food photo shoot date, which will work for the cupcakes, but the next issue is how do I transport sushi across the country to be photographed? Still trying to solve that one..

All in all it's been a delightfully hectic week because I'm getting a lot of experience and exposure to other employees, departments, and companies while scrambling to get it all done.

Thanks for reading!

Keri