We're really excited about the partnership because it touches on so many of the important aspects of Bloomingdale's brand strategy: (1) an omni-channel experience (there are many different platforms involved in the campaign - in-store, social media, mobile applications, television, catalogues, etc.), (2) full-line departments (the shows we're promoting with NBC relate to a wide range of customers and areas, not just one demographic), and lastly, (3) a playful and contemporary interaction with Bloomingdale's (this is the core idea within the partnership which you'll soon discover in the fall!)
This week I've worked on finishing up our sweepstakes at the one-year anniversary celebration for our Santa Monica door. Customers will be given tags with bar codes on them that they can bring into the store and swipe at a machine in the cosmetics department. Every person who swipes will win one of many prizes: several different denominations of Bloomingdale's bMoney (including $100 and $500), certificates to save money on a Dahon bicycle/accessory, or a FREE Dahon folding bicycle. It doesn't sound like a huge project, but I've handled it all by myself and it's exciting to be productive and self-sufficient, having sole discretion.
The last couple of things left for us are a Meet & Greet with Mike Gould, CEO of Bloomingdale's, and an End of Program Reception at Le Train Bleu in the 59th St. store. I've grown close with my supervisors and will definitely be sad to finish up. I was lucky to be a part of this program, have such a wide variety of experiences, and get to know so many different people.
Thanks for keeping up with the blog! It was my first blog ever :)
Happy summer,
Keri
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